Our leadership team spent their careers inside Amazon, Target, Home Depot, and T-Mobile before bringing that experience to the agency side — over 25 years combined. Along the way, we worked for large agencies built to protect their own margins first and their clients' revenue second. We started Optimal Guidance to flip that: our only priority is our clients' businesses. We're not a agency you check in with once a month. We aim to be a genuine extension of your team.